How Not To Write in Your Blog
I’m no stud of a blogger. I consider myself more a poseur than a real blogger. But even a neophyte like me knows that your blog (corporate or personal) has to have a different voice. Netflix has yet to understand that lesson. Reading their blog is like seeing 30 year old guys hanging out with baggie pants & baseball caps sideways saying “waaaassup?” They’re trying, but it just doesn’t work.
Here’s a quote from the latest post (“Title Availability, Amended“); you’ll see what I mean:
“Hello, Steve Swasey again. I’m amending my entry from Tuesday as availability (or temporary unavailability) of titles is not necessarily a license issue. Otherwise, our statement from Tuesday is the same.”
I commend them for trying out the medium and for attempting to communicate directly with their customers. That’s a stellar thing for any great consumer company must learn to do.
But, Netflix, please write from your heart; not from a corporate communications department. That’s what press releases are for. This should be a discussion with your community, not documentation or a service policy changelist. You guys are better than that.
Leave a Reply